Wearing a mask can be scary in New York, but not wearing one can be deadly. This TVC reached a worldwide audience virally, and earned Jason some new friends in NYC, including Carson Daly who featured the spot on The Today Show.

BONUS: 50MM+ in earned media

3X AWARD SHOW GOLD

For too long, those living with Schizophrenia have been told what they can’t do. With new treatment, they’re now living their PosSCZible. Taye Diggs and his sister Christian tell their story of living with the disease, it’s implications, and ultimately, finding hope.

2X CAMPAIGN OF THE YEAR

As the embodiment of all comedic toothbrush fairies, Kate McKinnon stars as Susan Toothbrush. Conceived in partnership with Kate herself, Susan is the dental hero we didn’t know we needed, but the one we deserved.

When brushing is fun, it gets done.

How do you generate over half a billion impressions in a single night? Click to find out.

Joe Montana is a football MVP, but now that he’s retired, he’s taking his shot at some new endeavors.

When selecting an artist to put MDS on the map our goal was to find an illustrator that not only understood the disease but who was culturally relevant. We engaged one of the world’s most prolific, in-demand and award-winning graphic artists working today—Noma Bar—to develop a 2-minute video that uncomplicates the science of MDS for our audiences. His way of playing with perspective creates understanding—exactly the approach we needed at the center of our campaign: MDS. New Understanding. New Possibilities.

There are new treatments out there for lung cancer patients. However, this TVC uses one of the oldest forms of communication to convey that message.

Crohn’s patients describe their disease in loquacious ways. The most empathetic way to illustrate their stories was to find other patients to do so

How can we improve the dialogue between lung cancer patients and the docs that treat them? Have them read what the other had to say about the treatment experience. Have them…switch voices.

Brand print, outdoor, and targeted trade pubs.

Everybody wants to tackle their hunger with soup. And mom always knows best.

The Bear Den made sure NYC stayed "Snuggly" this Valentine's Day.

The man. The myth. The bourbon.

Are you in the know?

Smithwick's doesn't belong in bars. It belongs in pubs. And we celebrate that.

Depicting the journey of a migraine patient is best left to…a migraine patient. Watch how miniature artist Jill Orlov used her personal experience to create empathy, community, and understanding through art.

As COVID-19 attacked our population, rising Sinophobia started attacking our friends and neighbors, often with violent results. This campaign was recently selected to become part of the collection at the Museum of Chinese in America.

Major market TV, print and OOH station domination designed to gain market share vs. airline shuttles.

Indications, ISI's, oh my.

Breaking through the clutter across various channels in pharma.

This is not your grandmother's V8.

THOMAS’ BUTTERS UP CONSUMERS WITH AN 18-CITY ROLLING TOASTER TOUR

Thomas’ Breakfast Like No Other tour is toasting to the most important meal of the day with an 18-city tour aimed at driving trial and awareness of the bread brand’s array of bagels and English muffins. The tour launched on National Bagel Day, Feb. 9, and will make stops at outdoor festivals, block parties and retailers through June 16 aboard a custom-fabricated trailer designed to look like a toaster.

The experience begins outside the 28-foot vehicle, where consumers are invited to order freshly made breakfast sandwiches whipped up by the brand’s resident chef. As they wait for their order, participants can step inside the giant toaster to snap a GIF in front of a seven-foot tall English muffin replica and take a stab at a toaster-themed game. Prizes range from sunglasses and tote bags to branded cutting boards.

After receiving their sandwiches at a pick-up window outside the vehicle, consumers are encouraged to dine at one of Thomas’ custom high-top tables, fabricated to resemble stacks of English muffins and bagels. Popular outdoor games including a ring toss, cornhole and KanJam are also offered.

To kick off the tour, the brand also held a special sampling event at Santa Monica Place on Feb. 9 in celebration of National Bagel Day. Thomas’ donated 2,016 packages of bagels to the Los Angeles Regional Food Bank, which serves more than 280,000 people every month. Attendees were also among the first in the country to try the brand’s newest limited edition flavor, Lemon Blueberry, which was on shelves for just six weeks in honor of National Bagel Day.

“We have seen in the past that the products that we sell are really delicious, but a lot of people don’t know about them,” says Jon Silvon, senior director-marketing, breakfast portfolio, at Bimbo Bakeries, Thomas’ parent company. “There’s this idea which we call ‘crave and forget’ where you want something and then you forget about it. And I think so much of tours like this is trying to get the product top of mind and on the grocery list.” Agency: Inspira, Norwalk, CT (strategy); SFDS, Brooklyn, NY (vehicle design and fabrication).

It's no joke! To introduce its New Artesano Style Bread, we helped Sara Lee Bread transform Kiwanis Park in Tempe, AZ into a winter wonderland. And what better way to end a day of sledding and snowman building than with a delicious grilled cheese sandwich?

Client mandates large packshot. We say ok, we can work with that. 

Unfortunately, those who get COVID-19 aren’t the only victims of the pandemic.

This ad won many prizes but it won't matter until we find a cure.

High school kids are going through a lot. Oftentimes, they don’t know who to turn to. This poster series for fall 2021 is aimed at raising awareness that there is someone who will, in fact, listen - with empathy.

Print and guerilla to generate buzz.

Rebranding of 7th generation.

Brand launch of Suntrust Bank in Charleston, SC.

Print and DM to break through the clutter of professional contracting magazines.

Ask me about mono-line reinsurance.

Woof. Meow. Print campaign gave 30% lift to "Underdog" pet food brand.

A large trucking company wanted to thank their loyal drivers. With a million bucks.

Tannen. He's a Magic Man.

Feral cats are a real problem in New York.  These guerilla window clings, scratching posts and toy mice made people aware of the problem and the site encouraged them to take action.